ELENA ARZANI
"There are designs and icons. The well-known duo of genius creative directors at Hipgnosys Mr Storm Thorgerson, and Mr Aubrey Powell, as well as Jony Ivy at Apple, the artists Lucio Fontana, Magritte, the architect Zaha Hadid, the photographers Henri-Cartier Bresson, David LaChapelle, Helmut Newton, and many others, have been of great inspiration in my work, they have taken our society to a new level of consciousness, and self expression making important steps ahead in the evolution of humanity." – Elena Arzani
Creative Industries Leadership
ART DIRECTOR
With more than 25 years of experience across publishing, advertising, fashion, music and contemporary culture, I have built an international practice spanning art direction, editorial leadership, branding and communications. Combining industry expertise with advanced academic training in design, marketing and cultural enterprise, I help organisations shape distinctive identities, engage diverse audiences and communicate with purpose.
My work bridges creativity and strategy, bringing together visual communication, storytelling, audience development and cultural insight to create meaningful and lasting impact. Whether collaborating with brands, cultural institutions or educational organisations, I am driven by the belief that creativity can be a powerful force for innovation, connection and positive change.
Among my International Clients/Collaborations:
Giorgio Armani, PRADA Foundation, Guerlain, MASI Lugano, UAL, Value Retail, Fidenza Outlet Village, Giancarlo Politi Editore publisher of Flash Art Italia + Flash Art International, Trevi Flash Art Museum, Flash Art Fair, Art Diary, TuttoRock, IAT Fidenza, Federazione Italiana Moda, NABA, Leo Burnett, Publicis Group, Omnia Store, Vodafone, Star, MundoCom, Republic, DeN Store, PFT System Vetriebs, Trevi Flash Art Museum, Flash Art Fair, Regione Lombardia, Zurich Insurance, BPM, RAS, Nuova Maa, Arcoshop, Helvetia Insurance, Unison, and more.
ELENA ARZANI
ART DIRECTOR | PORTFOLIO IN BRIEF
“Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once.
No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.”
Edward De Bono
Manuale del Denim
Art Direction
"Jeans Stories" - The book of Denim, and its launch with fashion exhibition.
In collaboration with NABA, Italian Federation of Fashion, and Den Store.
TIG jewelry
Art Direction & Photography
Creation of the corporate + brand identity in whole. Photo shooting, graphics, contents and website supervision.
Marangoni
Art Direction & Photography
Exhibition design, photo and video outlets, branding and communication
Flash Art
Art Direction & Exhibition designs
Flash Art International, as well as Flash Art Fair, Art Diary, Trevi Flash Art Museum, Praga Biennial, and all other publications of Giancarlo Politi
Publishing House
Co-Founder Creative Director
& Head of Photographers
Led a national team of photographers and Editors across Italy, generated 3 millions readers through international networking with major record labels, agencies, and artists
UAL Graduate Show
Exhibition design, media outlets production and publication, communication, coordination, and public facing
_edited.jpg)
Fidenza Outlet Village
Art Direction
BTL/ATL Communication, printed materials+graphics for special events, press advertising on national newspapers, magazines, urban design, shopping windows, and website.
Art Direction & Photography
Corporate Identity + Den Store fashion lines Brand Identity. Fashion Catalogues, BTL communications for all branched shops, website,
e-commerce, special events.
Music Albums
Cover albums, booklet, photo shooting, digital marketing communication on social networks.
Visual Identity consultancy